Advertising Claims Policy
Effective Date: April 20, 2026
The eBook Library
114 Magnolia Avenue
La Grange, KY 40031
1-502-616-8006
legal@theebooklibrary.com
1. Purpose
This Advertising Claims Policy explains the standards that apply to claims made on or through The eBook Library, including claims made in eBook listings, sales pages, AI-generated pages, testimonials, reviews, guarantees, credentials sections, and related promotional materials.
The purpose of this policy is to help ensure that advertising and promotional content on the Platform is truthful, supportable, lawful, and not misleading.
2. Platform Role
The eBook Library is a marketplace, discovery, and referral platform for eBooks and related digital content.
Sellers may create listings, use AI-generated sales pages, add credentials, add social proof or reviews, add guarantees, and direct buyers to their own checkout systems. Because of that, sellers are solely responsible for the truthfulness and legality of claims they make on or through the Platform.
3. General Standard
All advertising and promotional claims must be:
- truthful
- capable of substantiation
- not misleading
- not deceptive by omission
- compliant with applicable law and advertising standards
A claim may violate this policy even if it is not literally false, if it creates a misleading overall impression.
4. Prohibited Claims
Sellers may not make claims that are:
- false
- fabricated
- deceptive
- misleading
- unsubstantiated
- exaggerated in a way likely to mislead buyers
- presented without important qualifying context where required
5. Earnings and Financial Claims
Claims about income, revenue, profit, business growth, return on investment, customer acquisition, ad performance, or financial outcomes must be handled with extreme care.
Sellers may not:
- guarantee specific earnings or financial results without a lawful and supportable basis
- imply typical outcomes when the results are unusual or exceptional
- use fabricated or misleading numbers
- present hypothetical outcomes as if they were actual results
- omit important context that would materially change how the claim is understood
Any earnings or results claims must be lawful, supportable, and appropriately qualified.
6. Testimonials, Reviews, and Social Proof
If a seller uses Social Proof / Reviews, testimonials, endorsements, or similar material, that content must be:
- authentic
- lawfully obtained and used
- not fabricated
- not materially misleading
- not deceptively edited or presented
Sellers may not invent testimonials, create fake reviews, or present unverified praise as genuine customer feedback.
7. Credentials and Authority Claims
If a seller provides a Credentials Link or otherwise makes claims about background, expertise, certifications, awards, experience, speaking history, press mentions, or authority, those claims must be accurate and supportable.
Sellers may not:
- invent qualifications
- exaggerate credentials in a misleading way
- imply third-party endorsement that does not exist
- present unsupported authority claims as fact
8. Guarantees and Risk-Reversal Claims
If a seller provides a Guarantee or uses guarantee-related language in a sales page, that guarantee must be:
- clear
- accurate
- lawful
- actually honored by the seller
- consistent with the seller’s real refund or support practices
Sellers may not use fake, misleading, or impossible guarantees to induce purchases.
If a seller leaves the Guarantee field blank and the Platform applies default guarantee language in a generated sales page, the seller is still responsible for reviewing the final page and ensuring that the guarantee shown is one the seller is prepared and legally able to honor.
9. AI-Generated Sales Pages
The Platform may offer AI-assisted or AI-generated sales page creation.
The use of AI does not reduce or change the seller’s responsibility for advertising claims.
Sellers remain fully responsible for reviewing and correcting any AI-generated content before publishing it, including any language related to:
- outcomes
- credentials
- social proof
- benefits
- guarantees
- urgency
- scarcity
- calls to action
10. Scarcity and Urgency
Sellers may not use fake scarcity or fake urgency.
This includes:
- false deadlines
- false limited-quantity claims
- false “last chance” claims
- misleading countdowns
- scarcity language that does not reflect a real limit or real deadline
Any urgency or scarcity claim must be real.
11. Health, Legal, Financial, and Other Sensitive Claims
Sensitive claims require additional caution.
Sellers may not make deceptive, unlawful, or unsupported claims related to:
- health
- medicine
- legal outcomes
- financial performance
- tax outcomes
- investment results
- mental health outcomes
- regulated services or regulated industries
The eBook Library may remove or restrict such claims at its discretion.
12. Platform Rights
The eBook Library may, in its sole discretion:
- review advertising claims before or after publication
- request clarification or substantiation
- remove or edit claims
- reject or unpublish listings
- suspend or terminate seller access
- preserve records for legal, compliance, or administrative purposes
13. Seller Responsibility
Each seller is solely responsible for the claims they make on or through the Platform, including claims made in:
- listings
- sales pages
- AI-generated pages
- credentials sections
- social proof / reviews sections
- guarantees
- linked pages
- ads or promotions that point to Platform pages
14. Contact
For questions regarding this Advertising Claims Policy, contact:
The eBook Library
114 Magnolia Avenue
La Grange, KY 40031
1-502-616-8006
legal@theebooklibrary.com